Corporate Sponsorships That Build Lasting Customer Loyalty

89%

of all consumers say:

“Brand me”: my purchases reflect what I stand for and believe in: 89% are loyal to brands that share their values (Wunderman)

69%

of all millennials

believe attending events makes them feel more connected to other people, the community, and the world. (Eventbrite)

87%

of all millennials

donated to a nonprofit in 2013. (Women’s Wear Daily)

79%

of all consumers say:

“I want you to want me”: Consumers want brands to adapt to their needs: 79% only consider brands that show they understand and care about me before they are going to consider purchasing.” (Wunderman)

55%

55% of all US consumers recommend brands

or organizations — to which they themselves are loyal — to their family and friends. (Eventbrite)

78%

more than 3 in 4 millennials,

would choose to spend money on a desirable experience or event over buying something desirable. (Eventbrite)

37%

of all US consumers show loyalty

to brands that actively support shared causes, such as charities or public campaigns. (Accenture)

63%

of all consumers say:

The best brands exceed expectations across the entire customer journey. (Wunderman)

75%

of all millennials say

it’s either fairly or very important that a company gives back to society instead of just making a profit. (Women’s Wear Daily)

48%

of all millennials feel more loyal

to a brand that provides interesting experiences, compared to 35% of Gen X and only 17% of Baby Boomers. (Women’s Wear Daily)

70%

Up by 70% for all consumers:

Since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. People want to experience more, and businesses are evolving and entering the market to meet that demand. (Eventbrite)

64%

of all millennials say

they’re more brand loyal or as brand loyal as their parents. (Women’s Wear Daily)

88%

of all consumers say:

“Go above and beyond”. It’s more than surprise and delight: 88% want to engage with brands that are setting new standards. (Wunderman)

62%

of all consumers, almost two-thirds,

believe the best brands succeed in making their lives easier. And that doesn’t just mean great products, either. (Wunderman)

56%

of all consumers are more loyal

to brands that “Get me”. Brands must demonstrate at every step in the customer journey that they understand what consumers need and want. 56% feel more loyal to brands that show a deep understanding of their priorities and preferences. (Wunderman)

88%

of all consumers say:

“Blaze a trail. New ideas Matter”. 88% want brands to push the boundaries. They want to engage with brands that are setting new standards in meeting their expectations. (Wunderman)

55%

of all millennials say

they’re spending more on events than ever before, with no signs of slowing. (Eventbrite)

72%

of all millennials say

they can’t get enough and would like to increase their spending on experiences rather than physical things in the next year. (Eventbrite)

41%

of all US consumers are loyal

to organizations that present them with new experiences, products or services. (Accenture)

Building Business World — Performing Arts Sponsorships The Sports Marketing Way

Offering the corporate sector clarity in a space that it has found difficult to navigate, the National Performing Arts Funding Exchange takes the guesswork out of where best to allocate support for the Performing Arts. Improving significantly on the sports marketing model, NPAFE assures that even the largest brands look boutique, local and hometown, matching great audiences with positive sponsor brand messages.

A nonprofit focused on building partnerships between corporations and performing artists, NPAFE identifies acclaimed well-established performing arts companies and artists to assure that audiences see right away that the corporate sponsor’s values fit with their own. Meeting the sponsor’s expectation that this connection be made is our job: we do it by carefully matching performing artists to what the sponsor’s brand stands for.

Corporate Sponsorships That Build Lasting Customer Loyalty

40+ million consumers in an almost $30 billion market ready to deepen their loyalty to brands that support the performing artists they love.

89%

of all consumers say:

69%

of all millennials

87%

of all millennials

79%

of all consumers say:

55%

55% of all US consumers recommend brands

78%

more than 3 in 4 millennials,

37%

of all US consumers show loyalty

63%

of all consumers say:

75%

of all millennials say

48%

of all millennials feel more loyal

70%

Up by 70% for all consumers:

64%

of all millennials say

88%

of all consumers say:

62%

of all consumers, almost two-thirds,

56%

of all consumers are more loyal

88%

of all consumers say:

55%

of all millennials say

72%

of all millennials say

41%

of all US consumers are loyal

Building Business World — Performing Arts Sponsorships The Sports Marketing Way

Click here to contact NPAFE about performing arts partnerships that will make your brand look great!

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