40+ million consumers in an almost $30 billion market ready to deepen their loyalty to brands that support the performing artists they love.
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Building Business World — Performing Arts Sponsorships The Sports Marketing Way
Offering the corporate sector clarity in a space that it has found difficult to navigate, the National Performing Arts Funding Exchange takes the guesswork out of where best to allocate support for the Performing Arts. Improving significantly on the sports marketing model, NPAFE assures that even the largest brands look boutique, local and hometown, matching great audiences with positive sponsor brand messages.
A nonprofit focused on building partnerships between corporations and performing artists, NPAFE identifies acclaimed well-established performing arts companies and artists to assure that audiences see right away that the corporate sponsor’s values fit with their own. Meeting the sponsor’s expectation that this connection be made is our job: we do it by carefully matching performing artists to what the sponsor’s brand stands for.