Two Campaign Samples

1. High end clothing brand, B&M, online stores, owned with other high end consumer brands by common owner

2. Nationally and internationally branded; Four season inventory; saturated market

3. Brand has lost distinction but has kept reputation for high quality, fashionable but not edgy in design

4. Same store sales dropping; online sales holding their own – barely

5. ROI to investors not satisfactory

6. Options

a. NPAFE 12 Star Program

i. 12 PA companies (we will focus on dance)

ii. 12 Cities

iii. 12 Performances

b. NPAFE Stipend Program (partnership with ACDA schools, UMD TDPS plus 5 other ACDA schools)

c. NPAFE Preferred Choice

i. 6 cities x three performances each

1. Fall / Christmas

2. Spring clothing line

1. High end brand, B&M, and online stores, solely owned … no other brands associated (nor do they want any)

2. Nationally and internationally branded – worldwide instant recognition – saturated market

3. All-year inventory, few seasonal changes, Christmas campaign, minor Valentines, Mothers’ Day campaigns

4. Brand is lustrous: everyone wants something from this company, men and women alike

5. B&M sales much stronger than online…they like it that way…ROI satisfactory

6. Options

a. 3 each NPAFE 12 Star Program over entire S-F 2017 season

i. 12 PA companies (focus on dance)

ii. 12 Cities

iii. 12 Performances

b. NPAFE Stipend or Scholarship Program (partnership with ACDA schools, beginning with UMD TDPS locally and at least 25 other lead ACDA schools)