The National Performing Arts Funding Exchange is a not-for-profit focused on expanding funding resources for the performing arts by bringing the value of their loyal audiences to corporate sponsors. Tomorrow’s audiences. not just today’s.
Here are the numbers. Even for millennials. Each and all confirm why corporate sponsorship of carefully-chosen performing arts events results in deeper, lasting customer loyalty.
- 89% of consumers say: “Brand me”: my purchases reflect what I stand for and believe in: 89% are loyal to brands that share their values (Wunderman)
- 88% of consumers say: “Go above and beyond”. It’s more than surprise and delight: 88% want to engage with brands that are setting new standards. (Wunderman)
- 88% say: “Blaze a trail. New ideas Matter”. 88% want brands to push the boundaries. They want to engage with brands that are setting new standards in meeting their expectations. (Wunderman)
- 79% say: “I want you to want me”: Consumers want brands to adapt to their needs: 79% only consider brands that show they understand and care about me before they are going to consider purchasing.” (Wunderman)
- Up by 70%: Since 1987, the share of consumer spending on live experiences and events relative to total U.S. consumer spending increased 70%. People want to experience more, and businesses are evolving and entering the market to meet that demand. (Eventbrite)
- 63% of consumers say: The best brands exceed expectations across the entire customer journey (Wunderman)
- 62% of consumers, almost two-thirds, believe the best brands succeed in making their lives easier. And that doesn’t just mean great products, either. (Wunderman)
- 56% are more loyal to brands that “Get me”. Brands must demonstrate at every step in the customer journey that they understand what consumers need and want. 56% feel more loyal to brands that show a deep understanding of their priorities and preferences. (Wunderman)
- 55% of U.S. consumers recommend brands or organizations to which they are loyal to their family and friends. (Eventbrite)
- 41% of U.S. consumers are loyal to organizations that present them with new experiences, products or services (Accenture)
- 37% of U.S. consumers show loyalty to brands that actively support shared causes, such as charities or public campaigns (Accenture)
What about those millennials we’re all trying to reach?
- 87% of millennials donated to a nonprofit in 2013. (Women’s Wear Daily)
- 78%, more than 3 in 4 millennials, would choose to spend money on a desirable experience or event over buying something desirable. (Eventbrite)
- 75% say it’s either fairly or very important that a company gives back to society instead of just making a profit. (Women’s Wear Daily)
- 72% say they can’t get enough and would like to increase their spending on experiences rather than physical things in the next year. (Eventbrite)
- 69% believe attending events makes them feel more connected to other people, the community, and the world. (Eventbrite)
- 64% say they’re more brand loyal or as brand loyal as their parents. (Women’s Wear Daily)
- 55% say they’re spending more on events than ever before, with no signs of slowing. (Eventbrite)
- 48% feel more loyal to a brand that provides interesting experiences, compared to 35% of Gen X and only 17% of Baby Boomers. (Women’s Wear Daily)
NPAFE harnesses this customer loyalty passion for every corporate sponsor.
NPAFE matches business world sponsors directly to today’s performing arts audiences and tomorrow’s, in cities and towns all around the country. Each corporate sponsorship is structured to compliment the sponsor’s own image, brand, and marketing. NPAFE then ensures corporate sponsors backing these performing artists are recognized for:
- anchoring the future of local, regional and nationally-known performing artists
- assuring our country’s continued creative leadership in the performing arts already known the world over
- responding to strong demand for the performing arts in all demographics, particularly upper-middle and high income clients.**
When building these performing artist – business world sponsorships, NPAFE takes the guesswork out of who actually merits sponsorship and who has the track record to reflect very favorably on the sponsor. NPAFE is the nation’s only organization with the capacity to provide this curating service, both to performing artists and their corporate sponsors.
- NPAFE assures persuasive sponsor attribution happens at every performance, in style and substance befitting the sponsor’s image. Before and after, too, when NPAFE and the artists applaud every corporate sponsor on the web, in the media, and anywhere else that makes sense to the corporate sponsor.
- When this happens, the corporate sponsor can lay claim to advancing the performing arts. It will likewise be known and respected for its commitment by its stakeholders, clients, and customers everywhere.
There is more to be found about this here at our website. In only 5 minutes, you will have the whole picture. NPAFE staff including CEO Cliff Brody are ready to brief you and answer your every question: 202.213.3076 or firstname.lastname@example.org.
**Over one-half (56%) of those with an interest in the performing arts say they would “Almost always” or “Frequently” buy a product sponsoring Arts or Cultural events over one that does not. In contrast, only about a one-third (36%) of NFL fans, one-third (34%) of America’s Cup yachting enthusiasts and less than one-fifth (17%) of the Olympic Games audience chose products based on their sponsorships. Even more revealing: almost one-half (48%) of Americans with an interest in Art and Cultural events indicated that they hold a “Higher” trust in companies that sponsor these events compared to those who do not, while only 16% of Olympic Games enthusiasts claim a “Higher” trust in their sponsors. (Performance Research, 2015)