To Increase Funding for the Performing Arts.
By A Lot . . . And for the Long Term.
The National Performing Arts Funding Exchange — NPAFE — is the country’s only nonprofit focused on drawing in direct and sustained corporate sponsorships that stretch donations and grants meant for the Performing Arts.
This is the only way to solve the problem of the ever-shrinking pool of government and foundation grants that traditionally have been the primary funding source for the Performing Arts.
Individual contributions to NPAFE make possible our efforts to attract that corporate support, and NPAFE is grateful for every donated dollar. Indeed, individual donors are vital to our operations: they make it possible for every performing artist with NPAFE to receive all of our marketing, promotional, and funding services for free. Thank you!
How to draw in corporate sponsors successfully?
As much as it is true – and compelling data proves that it is true – that NPAFE partner performing artists attract broad, influential audiences who are very loyal to brands sponsoring the Performing Arts, all those numbers are not enough to bring corporate sponsors on board.
Corporate marketers plan at least a year ahead – oftentimes years ahead – when deciding where to channel their corporate sponsorships. They need to know way in advance who is doing what, where, and when, and what the sponsorship budget will be.
Just like you can, these marketers can press a single button to find out when next year’s baseball games, Tour de France, Diana Krall concerts, World Cup, Academy Awards or Super Bowl will be played. That is critically important because, like everyone else, corporate marketing teams need predictability to plan their budgets rationally.
Up until now, most high-end performing arts events have been scheduled on an ad hoc, project-by-project basis, making it impossible for corporate marketers even to know about them a year or two in advance, no less to consider serious funding commitments for them.
NPAFE is solving this problem by:
- locating and staying in constant touch with brilliant performing artists all over the country whom you may know about … or may discover here for the first time!
- updating the nation’s only country-wide inventory of what they are planning years out
- documenting in detail what these performing artists are doing to improve the lives of others
- gathering data confirming that the audiences they will be reaching are the ones whose respect is important to major brands
Who are these performing artists?
To a person, every performing artist you will meet here is a creator of new and exciting works, acclaimed locally, nationally, and internationally. They are the people who lead, not follow. Each has an enviable record of drawing capacity audiences year after year.
One thing more: they are all mentors devoted to working with children and adults, immeasurably improving their lives.
Few performing artists actually create. Even fewer educate and mentor. The ones who do all three have proven time and again how to make their individual donors and corporate backers respected by people all across America and beyond.
NPAFE’s reason for being is to help assure that these performing artists, their audiences, their individual supporters, and their corporate sponsors all succeed at doing good not just for themselves but for a whole lot of others!