August 28, 2017 – Newsletter – Social Media: “Featured Artists”
The NPAFE Team has brainstormed multiple ideas to engage our social media followers in a compelling way. One strategy we have chosen is to feature the artists we support, showing the personal side of what their art means to them.
Each “Featured Artist” post includes a quote, and a description of the artist and/or her/his company along with provocative imagery to get viewers to stop and read. This gives our audiences the true meaning behind the artists whom NPAFE supports.
As a result of employing these techniques, NPAFE has increased the number of post clicks as well as reactions to each post. This style of posting also gives us the opportunity to stretch an artist showcase over multiple posts, decreasing the amount of text and making each more appealing to viewers.
Below are two examples of our “Featured Artist” posts: