NPAFE allows corporate sponsors to weave their brand into the creative excellence of the best performing artists, the ones who attract a loyal high-end audience today exceeding 40 million people.
Much more cost-effective than supporting the places where artists perform, this is an almost $30 billion so-far-overlooked high-end market segment that corporate sponsors now can reach simply by leveraging this superior cost structure, one that is coupled with risk-free total sponsor choice.
NPAFE curates these performing artists and their audiences for a perfect match with the sponsor’s branding and campaign goals.
The result? Both sponsor and artist win and keep loyal customers, anchored by NPAFE’s sustained promotional campaigns — especially in social media — that showcase the sponsor’s brand purpose and brand value, not just its support for the performing arts.
Over one-half (56%) of those following the performing arts say they would “Almost always” or “Frequently” buy a product sponsoring arts or cultural events over one that does not. Only 36% of NFL fans, 34% of America’s Cup enthusiasts and less than one-fifth (17%) of Olympic Games audiences would choose products based on their sponsorships.
Almost one-half (48%) of Americans with an interest in performing arts indicated that they hold a “Higher” trust in companies that sponsor these events compared to those who do not, while only 16% of Olympic Games enthusiasts claim a “Higher” trust in their sponsors.
-Performance Research, 2015
The National Performing Arts Funding Exchange
1875 Connecticut Avenue NW, Suite 1000
Washington, DC 20009-7258
Mo-Fr: 8:00 AM – 6:00 PM; often on weekends so call or email for times
NPAFE’s Arts Stipend Initiative for Advancing Performing Arts Careers — ArtSi. Budget-friendly stipends confirming sponsor brand values to a wide, cross-generational, and preferred demographic.
NPAFE’s research on Millennials’ aspirations, social media use, and whether they are “different”. Useful data for marketers and everyone else!
Click here to find out more about both!