In the seven years since its founding in 2016, the nonprofit National Performing Arts Funding Exchange has earned the trust of a growing roster of great performing artists in the United States and around the world.
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NPAFE provides every one of them our complete array of pro bono marketing services, PR, and business counseling to help them build their brands and their success.
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They have entrusted us, many exclusively, to represent them to new corporate sponsors, offering original one-of-a-kind brand-exclusive performing arts sponsorships that grow the sponsor’s brand equity with the best audiences everywhere.
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Click each item to discover the value of this for you as a corporate sponsor.
When Your Brand Wants Customer Loyalty That Lasts
NPAFE knows that the best brands want to reach the best audiences, so we’ve customized the sports marketing model to fit the 40-million-person universe of people who love the Performing Arts.
Our focus is squarely on how NPAFE-partner performing artists capture and influence those preferred audiences, who they are, how many, how often they are in the room, and where those audiences direct their customer loyalty.
It’s a compelling picture, even when compared to sports audiences. Over one-half (56%) of those following the Performing Arts say they would “Almost always” or “Frequently” buy a product sponsoring arts or cultural events over one that does not. Only 36% of NFL fans, 34% of America’s Cup enthusiasts and less than one-fifth (17%) of Olympic Games audiences would choose products based on their sponsorships.
Almost one-half (48%) of Americans with an interest in Performing Arts indicated that they hold a “Higher” trust in companies that sponsor these events compared to those who do not, while only 16% of Olympic Games enthusiasts claim a “Higher” trust in their sponsors.
Best of all: there is never any brand dilution. Each NPAFE Performing Arts sponsorship is exclusive. Click on the drop-downs to learn more.
Tell-All Numbers: Customers Want These Sponsorships
Here are the numbers. Even for Millennials.
Each and all confirm why corporate sponsorship of carefully-chosen performing arts events results in deeper, lasting customer loyalty.
- 89% of consumers say: “Brand me”: my purchases reflect what I stand for and believe in: 89% are loyal to brands that share their values (Wunderman)
- 88% of consumers say: “Go above and beyond”. It’s more than surprise and delight: 88% want to engage with brands that are setting new standards. (Wunderman)
- 88% say: “Blaze a trail. New ideas Matter”. 88% want brands to push the boundaries. They want to engage with brands that are setting new standards in meeting their expectations. (Wunderman)
- 79% say: “I want you to want me”: Consumers want brands to adapt to their needs: 79% only consider brands that show they understand and care about me before they are going to consider purchasing.” (Wunderman)
There’s more data. Click here…
Your brand can give to concert halls and other venues, but almost no one will ever know that it did.
When you give directly to these acclaimed performing artists, everyone in the audience will know it.
So will 40 million others, via media, print, PR, and especially social media.