Arc and Sound of Dance

Value Proposition for Major Streamer

…While there is no shortage of reality dance shows being streamed all around the world, there is virtually no content focused on the behind-the-scenes creation of a major performance, no less a performance intended to be shared “film-first immersively” on the internet featuring elite prize-winning performing artists creating on newly-emerging young dance artists.

…The Arc and Sound of Dance docuseries, one about a Pulitzer Prize-winning composer and a world-famous ballerina and choreographer collaborating to create a new form of contemporary dance performance with young dancers at the start of their careers, will appeal to a wide range of viewers.

General appeal:

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  Clockwise: Constance Devernay, prima ballerina and dance star of Amazon Prime’s “Etoile”; Anna Hop, Europe’s new wave choreographer now commissioned by the Paris Opera Ballet; David Lang, Oscar nominee, Emmy-Grammy-Pulitzer Prize-winning acclaimed American composer.

  Aligns With Audience Viewing Habits and Binge-Watching: Cliffhangers, strong character arcs, and interconnected storylines

• Offers Global Appeal of Diverse Content: showcases different cultures, identities, and lifestyles resonates across demographics, particularly with younger audiences.
• Centers on Human Stories: a built-in emotional arc that viewers will find compelling, regardless of their familiarity with dance or music.
• Discloses Behind-the-Scenes Secrets: what happens behind closed doors.
• Presents An Underdog Story: Stories where talented but unrecognized individuals get a chance to shine on a bigger stage.
• Spotlights Human Drama and Growth: Watching young dancers grow, learn, and adapt as they work with established artists adds a potent human element: the personal challenges, triumphs, and emotional journeys of young people as they pursue their dreams.
• Showcases Mentorship and Legacy: How experienced professionals mentor the next generation is a compelling source of inspiration.
• Provides Inspirational and Aspirational Content: Showing that success is possible through hard work, creativity, and perseverance.

Cross generational and gender appeal:

• Young Adults (18-34): who thirst for unscripted content.
• Middle-Aged Adults (35-54): who are pulled in by complex characters, intense narratives, and a sense of realism.
• Older Audiences (55+): who binge-watch series about relationships, historical settings, and narratives that take a deeper dive into character development.
• Female Audiences: who gravitate toward content that includes character-driven stories, romance, and drama.
• Male Audiences: ever loyal to factual content with a narrative-driven approach.

Aligns with a Major Streamer’s content strategy:

• Award potential
• Visually stunning content
• Sensuality, especially how the human body moves
• Inclusive and diverse content
• Presents broad cultural conversations
• Leverages proven popularity of docuseries
• Caters to binge watching:
• Discloses what goes on behind closed doors
• …and merchandizing

.Questions? Comments?

…Use this email address to reach us: asod@npafe.org