“ArtSi” Advanced Degree Performing Arts Student Stipends
Low-Cost High Impact Sponsorships Targeted When and Where They’ll Work the Best for You
Reflecting NPAFE’s mission to attract more corporate backing for the performing arts, ArtSi offers high return on investment by associating corporate brands directly to small yet meaningful stipends for advanced degree candidates at the early stages of their performing arts business and performance careers. (Read Feb. 15, 2019 ArtSi Press release here)
As with all NPAFE sponsorship options, corporate sponsors using ArtSi achieve uniform and favorable brand image nationally, regionally, and especially locally where clients and customers live, work, bank and shop.
Performing Arts for Powerful Branding
ArtSi is structured to make sure sponsor brands achieve two goals: broad stakeholder and public recognition for supporting the performing arts, and brand loyalty among important demographic groups like universities, college students, parents and grandparents, and the entertainment and business worlds.
Better still, ArtSi focuses on professionals across the entire spectrum of theater, music and dance, performers plus the finance, fund raising, marketing, management, and multi-media professionals who make it all happen.
Showcasing Sponsor Brand Value by Showcasing the Performing Arts
NPAFE arranges print, broadcast, and social media initiatives before, during and after the stipend, and PR directed to the educational, performing arts and business communities — all emphasizing the brilliance of American performing arts professionals and the value of corporate sponsor commitment to their success.
ArtSi stipends can be targeted locally, regionally, and nationally, and can be timed to fit sponsor strategic, tactical, or seasonal campaigns. Recipients are identified in cooperation with universities and professional associations and are chosen for their entrepreneurial and creative leadership, not just for their artistic talent.
Beginning in mid-October, 2017 with a simple on-line form, NPAFE will accept stipend recipient nominations from performing arts faculties, performing arts companies, venues and individuals. Current plans call for the first stipends to be offered for the Winter-Spring 2018 academic semester.
High ROI at Low Cost
ArtSi budgets are especially cost effective: $3,200 for each stipend with $2,500 going directly to the recipient and $700 set aside for educational institution and NPAFE administrative costs.
There is a minimum 4-stipend commitment, total $12,800 budget allocated all to one institution with sponsor industry exclusivity, or to several institutions in up to 3 contiguous SMSAs.
A sponsor commitment to 12 or more stipends in a single semester at a $38,400 total budget offers state-level industry exclusivity or 2 to 4 programs modeled on the 4-stipend option above.
Options exist for multiple branded sponsor programs offering complete regional or national industry exclusivity, anchored in an annual commitment over two or more years.
This makes ArtSi among the best opportunities available to align corporate brands with the excellence that American Performing Arts professionals demonstrate every day, across the US and around the world.
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