The Tomorrow of Dance™
Stakeholder Benefits
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Without a scalable mechanism for converting early-stage choreographic potential into durable cultural, audience, and economic value, stakeholders are missing valuable opportunities to profit professionally, culturally, and financially.
To resolve this, NPAFE is lending its singular global pipeline, built over 10 years, to The Tomorrow of Dance (TTOD). The NPAFE network continually identifies young choreographers authoring compelling live and digital works, creators whose critical if rarely self-evident entrepreneurial drive, imagination, and technical knowhow are the real catalyst for creating compelling output over a sustained period of time.
Armed with that NPAFE network, TTOD will provide effective solutions to these and more problems that, when solved, will offer opportunities to stakeholders for extracting sustained and substantial professional, cultural, and economic value over time.
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Problem #1: There is no longer a reliable mechanism as there was with Ballet Russes or the Lincoln Kirstein model for identifying and leveraging the value of future choreographic stars.
The TTOD solution: Providing a structured discovery-and-development pipeline: a scalable system for identifying, supporting, and elevating the next generation of dance creators in a continuous live and digital outcome-driven pipeline.
Who stands to benefit? Artist Agencies (e.g. HarrisonParrott); Artistic Directors; Presenters; Producers; even dance companies themselves.
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Problem #2: While the dance industry and its associated stakeholders have well-developed mechanisms for recognizing established choreographers, they have virtually no systematic process outside of their orbit to identify choreographers early on with the potential to become powerful creators. It’s all by chance.
TTOD’s solution: Create visibility around the transition from performer to creator apart from as well as when presenting a finished choreographic work.
Who stands to benefit? Professional dancers with choreographic ambitions and the skills to create compelling performances live and digitally.
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Problem #3: Investors have almost no way to participate in artistic emergence absent an SEC-registered framework for investing systematically in the emergence of artistic creators.
TTOD’s solution: A portfolio-based framework that allows exposure to and potential financial gain from multiples of creative assets and activities rather than betting on one artist.
Who stands to benefit? Accredited investors; High-net-worth individuals; Cultural philanthropists seeking financial upside.
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Problem #4: Audiences struggle to form long-term attachments to creators. Modern audiences follow people. Dance organizations mostly present works. The result: weak attachment, low repeat engagement, limited narrative continuity.
TTOD’s solution: Creating ongoing visibility around artistic emergence itself, transforming “Watch this performance” into “Follow this creator’s journey.”
Who stands to benefit? General audiences; Streamers; Media companies; Performing Arts marketers; Presenters.
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Problem 5: Streamers need renewable human stories. They require retention rather than one-time viewership. One-off arts programming does not create that.
TTOD’s solution: A renewable narrative engine built around emergence, presenting each stage of artistic growth as it naturally produces success, failure, rivalry, mentorship, experimentation, public recognition, in sum authentic long-form human stories.
Who stands to benefit? Netflix; Disney+; Hulu; Amazon; Documentary producers; media companies.
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Problem #6: Wealthy individuals want cultural impact but lack scalable vehicles to acquire it. Most cultural giving is transactional, with little or no opportunity to profit from the long-term creation of cultural value.
TTOD’s solution: Assuring that support is tied to creator emergence and IP value that develops over long time horizons.
Who stands to benefit? Major donors; Family foundations; Wealth creators; Philanthropic entrepreneurs.
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Problem #7: Presenters generally and especially dance organizations face rapidly rising audience-acquisition costs, forcing them to compete with one another for audience attention and loyalty leveraging names already known.
TTOD’s solution: Because audience formation can begin years earlier given today’s technology, a system allowing audiences to become attached to creators while they are on their way up significantly lowers the cost of acquiring and retaining downstream audience attention and loyalty.
Who stands to benefit? Ballet companies; Contemporary dance companies; Presenters; Festivals.
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Problem #8: AI is making contrived content abundant at the expense of direct human experience, especially authentic lived experience, risk, failure, perseverance, and emergence that preferred demographic audience increasingly want to see.
TTOD’s solution: Systematically identifying and documenting what these live and streaming audiences want to see: real people attempting difficult creative achievements over the long haul.
Who stands to benefit? Media companies; Audiences; Investors; Cultural brands.
